Aquaculture: What’s in it for me???

We have written elsewhere about the objectives of the finfish.org effort.

Clearly, however, if we are going to be successful in overcoming the fish production gap, then we will need to connect with companies, organisations and individuals globally and have them recognise the value of participating in this. Connecting means actually mobilising then realising valuable outcomes as a result of independent entities world-wide pursuing distributed, collaborative and cumulative aquaculture innovation.

What might motivate such independent entities to contribute their permission, their attention and actually commit resources to this effort?

Part of the answer to this lies in the fact that we are using the approach of open innovation to conduct this effort. The concept of open innovation is logical, presents compelling prospects and its core concepts are widely accepted. However, beyond the few often quoted stories of US mega companies such as Procter & Gamble and Eli Lilly there does not appear to be great deal of publicly available, practical information about successful practice.

Perhaps this might help explain some of the doubts anxieties and confusion over what to do and how to do it? One can imagine the array of fears that might arise would include the usual concerns where collaboration is concerned:

• who else is involved?
• who owns what intellectual property?
• how can we avoid losing control?

However, the benefits that companies, organisations and individuals can gain by participating in this project are absolutely compelling. They include:

• access to free market, industry and technology information and research
• knowledge of benchmarks for the measurement of what constitutes ‘world class’ performance now and in the future for aquaculture products and services
• the opportunity to create new aquaculture knowledge with other highly capable individuals and entities that you would not normally meet
• the ability to engage in dialogues with important organisations concerning market, industry and technology issues
• practical learning by doing mastery of open innovation skills and capabilities
• defining and participating in valuable projects
• acquiring practical experience in open innovation that allows the gap to be closed between potential and actual value
• the opportunity to participate in a best of breed process that will inform the conduct of industry and corporate innovation practice into the future

This suite of benefits should be compelling to those individuals and organisations intent on being part of the aquaculture market in the future.

What’s your take on this? We’d welcome your thoughts as well as your involvement.

Tags: benefits, Finfish, open innovation
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