Tracing Aquaculture Product to Market
August 12th, 2008 by AndrewOrganisations are going to enormous lengths to gain the confidence of wholesalers, retailers and end users by providing evidence about the source and quality of their fish.
Atlantic Fresh Linited illustrates its processes through this video as part of its web marketing effort.
It is interesting to see the role that information can play in enhancing the value of a product. The value uplift derived by aquaculture product is described in more detail in this FishUpdate.com article.
Tags: iceland, information, trace, UK, video
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