Significant Aquaculture Innovation
Organisations are going to enormous lengths to gain the confidence of wholesalers, retailers and end users by providing evidence about the source and quality of their fish.
Atlantic Fresh Linited illustrates its processes through this video as part of its web marketing effort.
It is interesting to see the role that information can play in enhancing the value of a product. The value uplift derived by aquaculture product is described in more detail in this FishUpdate.com article.
The Aquaculture Development Council is establishing a portfolio of projects and initiatives to grow the Western Australian aquaculture industry.
As part of this process, it has initiated development projects to assess the feasibility of and initiate large-scale marine finfish aquaculture in the State’s coastal waters.
To assess economic feasibility, an understanding of target market sizes, prices and price sensitivity are important; consequently, as part of the development process, the ADC commissioned a staged market study to provide the requisite market intelligence inputs.
Present and future Western Australian producers can target numerous possible marine finfish species and potential countries. Stage 1 of the market study prioritised identified species and countries (called species/market combinations).
Stage 2 of the market study then undertook an in-depth investigation of market sizes prices for the prioritised species/market combinations.
Prioritised species were yellowtail kingfish, mulloway and mahi mahi; prioritised markets were Australia, USA, Japan, UK and France.
An extension of the market study provided additional information on selected marine fish in the Western Australian market.
When they are required, Stage 3 market studies are planned to undertake further in-depth analyses of specific markets and species.
UK fish business, Young’s Seafood has underlined the importance of fish farming to the security of future fish supply and highlighted its approach with a new policy document entitled: “Why we believe fish farming is a good thing.”
Fish farming – or aquaculture – is already the world’s fastest-growing food production industry, with consistent growth of around 9% a year every year since 1975. Already around 45% of global fish supply is from farmed sources.
Young’s is Britain’s most famous name in fish and the UK branded seafood business of the Foodvest Group. Foodvest is a £1.1BN, independently-owned European seafood and frozen food business comprised of Young’s and The Seafood Company in the UK, together with Findus in Scandinavia and France.
Their “Why fish faming is a good thing” policy document is available by clicking on the link.
