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Our next step in the Finfish Project involves inviting 25 experts in different fields of endeavour, nationally and internationally, to come together and participate in face to face meetings - a series of Innovation Roadmapping Workshops.

What exactly are we trying to achieve by holding a series of Innovation Roadmapping Workshops focused on finfish aquaculture? Check out the concept of Innovation Roadmapping here.

What’s different about our approach is that we are opening up the dialogue in the Workshops for everyone to participate and have their say. When we say everyone, we really do mean everyone. Anyone able to access a web browser will be able to share the papers from the Workshop and participate in the dialogue - no matter where they are in the world.  

We are firmly of the view that far superior outcomes will be achieved through holding the face to face meetings of the experts in conjunction with encouraging a broad diversity of external, worldwide participation in the dialogue.

For further information on how you can participate click here.

Aquaculture Innovation Roadmapping - come and join us!

When setting out on an innovaton roadmapping effort it can pay to have a common understanding of what world class fin fish aquaculture means.  Logic would tell us that if we can measure what reaching world class means, then we are likely to have a better appreciation of what it is likely to take to get there.

Again, theory tells us that the key parameters that define the way a marketplace reacts to any product includes the following factors:

The last of the factors (emerging) are increasingly considered to be important product attributes. They include the degree of environment friendliness and the way in which information is wrapped into a product.

These are broad descriptions of product attributes that are insufficient for our needs. What we need is tangible, practical metrics against which an aquaculture product can be tested.

What is your experience with defining such measures? Can you point us to any specific numbers used in real markets today?