Tag Archive

Gustavo Larrazábal  presented his perspectives on aquaculture marketing on 24 May 2007.

He indicates …. the market will determine the success of any strategy but there is an urgent requirement to provide market stability for nearly all products.

His presentation may be downloaded here.

Several regional and species specific market research reports for seafood are available from the Seafood Team at Glitnir Bank.  Review and download the reports here.

Seafood consumption in China will increase by more than 40 per cent by 2020, according to a seafood industry research report issued by Glitnir Bank.

The report offers an analytic overview of the current Chinese seafood industry and presents Glitnir’s view of its likely future developments.

Today, China is by far the world’s largest supplier of aquatic products, both by means of capture and aquaculture.

At the same time, China is also one of the most important consumer markets for seafood, with a fast growing appetite for exotic and high-end seafood products.

Seafood consumption is expected to increase significantly in the coming years, according to Glitnir Research. Seafood consumption in China was 25 kilos per capita in 2004 and is expected to reach 36 kilos per capita in 2020.

In the future, tilapia is likely to surpass other cultured species in importance. Production of tilapia worldwide is likely to be stepped up substantially in coming years, as a result of strong investment in the sector.

China will continue to be the world’s main producer of tilapia and the main export market for Chinese tilapia is the U.S.

China’s seafood processing industry will see a continued ability to attract substantial investments from around the world. In short, the vastness of the Chinese seafood industry presents many opportunities to foreign investors, in virtually all of its sectors.

The full late 2006 report may be downloaded here.

The Aquaculture Development Council is establishing a portfolio of projects and initiatives to grow the Western Australian aquaculture industry.

As part of this process, it has initiated development projects to assess the feasibility of and initiate large-scale marine finfish aquaculture in the State’s coastal waters.

To assess economic feasibility, an understanding of target market sizes, prices and price sensitivity are important; consequently, as part of the development process, the ADC commissioned a staged market study to provide the requisite market intelligence inputs.

Present and future Western Australian producers can target numerous possible marine finfish species and potential countries. Stage 1 of the market study prioritised identified species and countries (called species/market combinations).

Stage 2 of the market study then undertook an in-depth investigation of market sizes prices for the prioritised species/market combinations.

Prioritised species were yellowtail kingfish, mulloway and mahi mahi; prioritised markets were Australia, USA, Japan, UK and France.

An extension of the market study provided additional information on selected marine fish in the Western Australian market.

When they are required, Stage 3 market studies are planned to undertake further in-depth analyses of specific markets and species.

The value of world exports of fish and fish products grew 9.5 percent in 2006 to US$86 billion and nearly 7 percent in 2007 to US$92 billion, according to the paper, presented to 60+ countries attending the 11th session of FAO’s Sub-Committee on Fish Trade (Bremen, Germany 2-6 June 2008).

The proportion of world fish production (145 million tonnes) that is traded internationally now represents 38 percent of the total, or 55 million tonnes, the paper noted.

Developing countries have confirmed their fundamental importance as suppliers to world markets, it added, accounting for 50 percent of all fish exports. Their net export revenues from this trade have reached a record high of US$25 billion.

Imports are mostly by developed countries, now responsible for 80 percent of all imports in value terms (US$96 billion).

More details available here.

An FAO fact sheet on the global Ffsh trade may be accessed here.