Roadmapping is the process of capturing information and knowledge and presenting it on a timeline.
Innovation roadmapping is a form of strategic planning for innovation. The information and knowledge collected on the Finfish Innovation Roadmap will include business vision, objectives, strategies, market requirements, product or service plans, technology plans, and capability plans. The timeline will be from the present day out to 2028.
Four Key Steps
Innovation roadmapping is a four step process:
- developing an understanding of the major changes that are impacting an industry - in this case fin fish aquaculture
- looking at the structure of the market and the relative positioning of market participants
- creating a technology landscape by looking at how the most important value creating technologies are likely to be created and used in aquaculture business
- once this is achieved, it is possible to analyse how the changes identified in the first step may lead to a shift in the needs or requirements of the marketplace. This helps expose the innovation efforts that are most likely to lead to valuable results.
An innovation roadmapping program is focussed on evaluating marketplace needs as they shift in response to the forces of change. By making a deliberate effort to dissect and understand each of ‘market’, ‘technology’ and ‘change’ we maximise the likelihood that our innovation investments will be soundly targeted at marketplace needs that are both important and not yet satisfied by alternative solutions.
