When setting out on an innovaton roadmapping effort it can pay to have a common understanding of what world class fin fish aquaculture means. Logic would tell us that if we can measure what reaching world class means, then we are likely to have a better appreciation of what it is likely to take to get there.
Again, theory tells us that the key parameters that define the way a marketplace reacts to any product includes the following factors:
The last of the factors (emerging) are increasingly considered to be important product attributes. They include the degree of environment friendliness and the way in which information is wrapped into a product.
These are broad descriptions of product attributes that are insufficient for our needs. What we need is tangible, practical metrics against which an aquaculture product can be tested.
What is your experience with defining such measures? Can you point us to any specific numbers used in real markets today?
