Going End to End with Clean Seas Yellowtail Kingfish

Clean Seas Tuna Limited is going “end to end” in the aquaculture value chain by building key reputation reinforcing relationships in the world’s most demanding markets.

Clean Seas produces the fish and has also created the relationships to see their fish on the most pretigeous plates in Europe. 

In May 2008 Clean Seas established an agreement with Euro-Toques International – an association of more than 4,000 of Europe’s finest chefs, targeting its Yellowtail Kingfish product.

Clean Seas’ Chairman Mr Hagen Stehr, who attended the signing in Brussels, said the agreement provided an opportunity to showcase products and increase export sales to the world’s biggest seafood market – 455 million people across the European Union. 

“Euro-Toques counts among its members the world’s most influential chefs – international celebrities such as Gordon Ramsay and the chefs of some of Europe’s finest hotels including the Ritz in Paris and Dorchester in London – providing Australian seafood producers with unique access to food opinion leaders and connoisseurs from around the world,” Mr Stehr said. 

“At the same time, the European Union represents the largest single aquaculture import destination in the world - worth more than AUD$40 billion per year,” Mr Stehr said. “Australia is the first country outside Europe to be endorsed by Euro-Toques and the fact that the South Australian State Government and local seafood industry have jointly achieved membership represents a tremendous boost for producers.” 

“Membership of a prestigiuous organisation such as Euro-Toques will build the profile of yellowtail kingfish at the premium end of the market while also increasing the awareness of South Australia as a safe, reliable country of origin for seafood products,” Mr Stehr said. 

Mr Stehr said the agreement with Euro-Toques offered producers like Clean Seas with influential endorsement for their products and provided an entry card to the finest restaurants in Europe. 

“Over the next year, Clean Seas’ kingfish will be featured on the menus of some of the best restaurants in the world. 

“Produce will also be showcased at prominent expos and market events across Europe — including the renowned Bocuse D’or World Chefs Challenge in Lyon where the finest chefs across the EU will have a chance to experience the quality of our kingfish.” 

Approximately 60 per cent of Clean Seas’ kingfish is currently sold overseas with markets including Italy, Holland, Germany, France, Switzerland, and Eastern Europe as well as South East Asia and the United States. 

Clean Seas’ major shareholder, the Stehr Group, was established in the early 1970s and is now recognised as an Australian leader and international pioneer in off-shore fish farming.

In 2007-08, the Group will produce more than 4000 tonnes of aquaculture-bred kingfish and mulloway, as well as 700 tonnes of Southern Bluefin Tuna. 

Source: Clean Seas Tuna Limited

Tags: Cleanseas Tuna, europe, South Australia, yellowtail kingfish
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