We have all discovered, through Finfish, how the Aquaculture industry is aware of the Omega 3 v’s Omega 6 ratio of fatty acids issue. In short, some lower quality fish have a higher Omega 6 ratio based on the feed inputs/ techniques in particular farms. This can have long term negative side effects for the end user – you and I.
There’s plenty of discussion and research about this issue right now;
http://www.international.inra.fr/press/use_plant_raw_materials_fish_feed
Given the need for top quality aquaculture producers to differentiate lesser quality operations and from “every man and his dog” who are entering the industry with small scale operations, wouldn’t this be an ideal way for producers to differenciate their product in mainstream media/ on supermarket shelves?
Mainstream media has not yet begun to make an issue of these facts. Would it not be an opportunity for the industry leaders to go to market and begin to leverage customer preference and loyalty through highlighting this issue?
Sean

