Archive for the ‘Value-add’ Category


Marketing Quality Farmed Fish – advertising the value add.

November 27th, 2008 by Andrew

We have all discovered, through Finfish, how the Aquaculture industry is aware of the Omega 3 v’s Omega 6 ratio of fatty acids issue. In short, some lower quality fish have a higher Omega 6 ratio based on the feed inputs/ techniques in particular farms. This can have long term negative side effects for the end user – you and I.

There’s plenty of discussion and research about this issue right now;

http://www.international.inra.fr/press/use_plant_raw_materials_fish_feed

Given the need for top quality aquaculture producers to differentiate lesser quality operations and from “every man and his dog” who are entering the industry with small scale operations, wouldn’t this be an ideal way for producers to differenciate their product in mainstream media/ on supermarket shelves?

Mainstream media has not yet begun to make an issue of these facts. Would it not be an opportunity for the industry leaders to go to market and begin to leverage customer preference and loyalty through highlighting this issue?

Sean


Adding taurine increases the health value of seafood products

November 16th, 2008 by Andrew

Research from the SEAFOODplus project has shown that adding taurine to fish increases its health benefits. One of the key objectives of the SEAFOODplus program, which is to develop seafood products which are tailor-made to consumer needs. In this case, the research addresses consumer demand for food with added health benefits.

Taurine is found throughout key areas of the human body. It is mainly found in the muscles and the brain, in the heart and in the blood. White blood cells, too, have high concentrations of taurine. It is also known to be exteremely important for the development of the brain, the retina of the eye, and the liver of the newly born. 

Taurine is also important in other functions of the body. For example, taurine facilitates the passage of numerous substances into the bloodstream and enhances fat metabolism. Taurine also plays an important role during liver metabolism. Additionally,  taurine has a positive effect on the re-absorption of fat soluble vitamins and influences the serum cholesterol level. 

Taurine-enriched fish would be able to offer consumers significant additional health benefits. In much the same way as consumers are conscious of the benefits of seafood high in Omega-3 fatty acids, seafood producers would market the additional health value of taurine-enriched fish to differentiate their product and create a competitive advantage.

The complete article can be found here.


Fish Value Chain Traceability

November 16th, 2008 by Andrew

TraceFish- project  initiated by EU coordinated by Fiskeriforskning (Nofima): the task of the project is to develop standards about what kinds of information should follow products of farmed and wild-caught fish, respectively, and how these data should be coded and transferred electronically.

As per this project, it is mandatory for a fish farm to keep records of supplier and identity of raw materials, assigning a unique ID, and making records of which product go to which customer. Only identifiers of raw materials and finished product are sent to next level in the supply chain.

According to latest reports, ISO committee is commencing project to develop standards for “Traceability of captured Fish and Farmed Fish”, final version of which will be delivered by 2011.


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