Archive for the ‘Market’ Category


Australian Barramundi Market

 

Rebecca has written to finfish.org as she is conducting a project on the size and scope of the Austrlalian Barramundi  market.

 

Rebecca is looking for information on the following:

  • Current product available (by product – wild v farmed, fillets v whole fish etc);
  • Competitive context (suppliers, imports etc);
  • Size of market in each state;
  • Current supply chains;
  • Current quality systems;
  • Marketing strategies.

If you have information on any of the above, or could point Rebecca in the direction of someone who does, please comment on this post.


Farmed Fish Direct to Restaurants

US company, Bell Aquaculture, is set to supply perch filets to three Delaware County restaurants with the ultimate goal of selling 8.5 million pounds of fish per year by 2015. everystockphoto-2182170-l

Bell Aquaculture  supplied yellow perch filets to the chef of the Purdue University Agricultural Alumni Fish Fry, as a trial run for the plan to distribute perch to restaurants.

Their plan is to supply fish directly to restaurants, skipping the traditional supply chain.

Having identified the potential market at 38 million pounds with the current market now less than two million pounds, there is forth sight for substantial growth.

Bell Aquaculture hopes to be producing more than 30,000 pounds of perch filets each month by August.

Currently, 20 employees are handling the production, with a predicted increase to 120 employees.

With the possibility of providing yellow perch filets to hundreds or thousands of restaurants in the United States, there might be a potential for a market worldwide.

If restaurants are expressing interest greater than Bell Aquaculture can single handily produce, could this altering of the supply chain (reducing prices as low as possible and  guaranteeing a fresh product) provoke market growth and provide a key solution towards reducing the global fish production gap?

 


Aquaculture Co-ops – The way forward?

A number of weeks ago Andrew Duff spoke about co-operatives in Aquaculture. In particular, he suggested possible advantages for small producers achieving economies of scale in areas such as marketing to high value, large fish markets in Asia.

This concept interested me and I’ve been doing some research on some existing co-ops.

Broken Bay Oysters is one. They faced a tough problem a number of years ago and through grouping their funds were able to invest in the technology necessary to solve their predicament.

This story can be read at the link below;

http://www.hospitalitymagazine.com.au/Article.aspx?ArticleID=234954

Here’s an example of a much larger scale co-op that represents a range of organic foods in Switzerland. Even though it’s not a purely aquaculture based co-op, it is funding important research into 1) processing of organic aquaculture products and 2) natural antioxidant constituents in fishmeal.

Here’s some information;

http://www.growfish.com.au/content.asp?contentid=3729

Getting back to purely aquaculture co-ops – Read this excerpt about the Texas Aquaculture Cooperative:

<<<<”The positive feasibility study provided the impetus for 31 producers to form the Texas Aquaculture Cooperative in the fall of 2002. Shimek is the co-op president and Hanson is vice president. They began processing their local catfish harvests in a building donated by Harold Bowers of Bowers Shrimp Company in Palacios.

Peter Woods became the Extension fisheries program specialist in the summer of 2002 and began working with co-op members to improve and expand their production ponds. He has helped growers produce 8,000 to 10,000 pounds of fish per acre. Most co-op members have several 8- to 10-acre ponds.

A few months later, with a business and marketing plan in hand, co-op members pooled $415,000 of their own start-up capital and built a 5,250-square-foot processing facility near Markham. The plant can process 150,000 pounds of fresh catfish per week.

The plant churned out more than 867,000 pounds of catfish in the last year, employed 24 full-time workers, and has pumped more than $17 million into the regional economy.”>>>>

Does anyone know of any WA or Australian Co-ops who are following a similar business growth strategy?

Sean


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