I guess this is a spinoff of Andrew’s post in relation to Brand Canda.
For the aquaculture industry to florish there will have to be inforcement of standards based on the roles outline in Andrews post.
As the industry grows, there is likely to be imitators who will try to profit from using low value of fish traded as higher value fish. One possible approach to reducing the chance of this may be imposing standards of accountability and traceability and environmental impact that are audited regularly. This goes towards a new area which has not really been considered that is the ethical side of aquaculture.
In the modern economy, the consumer is strongly aware of the suppliers ethical alignment, especially when it comes to food. Take Nestle for example, whose extremely wide range of products are frequently boycotted by anti-formula/pro-breastfeeding circuit for the companies past marketing strategies.
As such regulation in the aquaculture industry would be a positive thing in two major ways: to keep out those less scrupulous imitators and for the safety of the consumer. Perhaps this could be facilitated by an international system of labeling ethically farmed fish which is likely to promote customer loyalty to a particular brand in those circles concerned by such issues.
Tags: brand imatation, ethics, Regulation, traceability
Posted in Environment. Permalink for this post: permalink.
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